Be among the first to experience the latest products at the world‘s leading trade show for consumer electronics and home appliances. IFA in Berlin is the industry‘s top trade event. Be there when the world‘s major manufacturers present their innovations to the market, the media and the experts.

Key digital lifestyle products will be a main focus – from smart TVs, tablets and smart phones, to high-end coffee machines. Keynotes, presentations and technical forums address trends ranging from social media and smart homes to eco sustainability. As a global showcase for the digital world, IFA prepares visitors for future innovations and opportunities. IFA offers visitors a concise overview of new technologies and market highlights. Take advantage of this edge on information and reap the benefits of IFA for your year-end business.

The Sony Group is primarily focused on the Electronics (such as AV/IT products & components), Game (such as PlayStation), Entertainment (such as motion pictures and music), and Financial Services (such as insurance and banking) sectors. Not only do we represent a wide range of businesses, but we remain globally unique. Our aim is to fully leverage this uniqueness in aggressively carrying out our convergence strategy so that we can continue to emotionally touch and excite our customers.